Seo content

Top Skills SEO Content Writers Need to Succeed

Competition among SEO content writers is always fierce, and it’s the presence of particular skills that helps them stand out and keep their content not only relevant but unique and inspiring. The main challenge is do not copy what others have done, but to find some unique solutions that will work and meet the needs of the target audience. As SEO content writers strive for success, they must implement analytical and estimation skills because rushing to cover all the bases often leads to poor results. The trick is to find the right balance and implement it to the best of your ability!

Top Skills SEO Content Writers Need to Succeed

  • Keep original content.

The most important thing is to keep your content original and avoid plagiarism. This is the common problem for SEO content writers as they tend to copy the famous phrases or pieces of content that lead to popularity. It also carries relevant risks, as plagiarism detection and Google’s internal algorithm detects similarities immediately. One of the ways to avoid plagiarism and learn how to keep your content original is to check the websites that write essays for you for free also checking for styling, formatting and repeats that shouldn’t be there. Keep your writing original and always consult the experts when you encounter writing difficulties.

  • Market analysis of the target subject.

Contrary to popular belief, SEO does not work without prior analysis and careful study of similar publications and websites that deal with the same subject. A skilled SEO content writer should research the topic and figure out what information is missing and what topics can help make your offering unique. It is the complex aspect of SEO analysis that always takes time. When everything is done correctly and the originality factor is there with good structures and subheadings, Google and other search engines approach the page as unique.

  • An ability to paraphrase.

This is where things usually get too complex, as SEO specialists believe that changing 2-3 words in a copied sentence should be enough. Adding keywords is only part of the equation, as you need to keep the original post paraphrasing. Inasmuch as SEO specialist, you have to tell things in your own words respecting a certain style and storytelling skills. It should be your content that has great readability and is relevant to the goals you want to achieve without unnecessary pressure or promotion that feels out of place!

  • Skills in critical thinking and strategic analysis.

The ability to critically assess the challenge is one of those skills that a good SEO content writer must possess before starting a project. Even though the task is to create a short description for the YouTube video, the most important thing is to first implement a strategic analysis and determine the most effective ways to achieve the short and long term goals. SEO work does not tolerate haste, even when you are about to roll out your project. It’s about critical evaluation, patience and a willingness to adjust things when and if necessary as soon as the need arises.

SEO Keywords VS Content Readability

SEO work should be approached as an art, where every specialist should research and do things organically. It is not enough to provide SEO keywords alone and use them everywhere in your text, because you have to look for the readability of the content. Content that appears on the first page based on a certain keyword or phrase should be recognizable based on the special extract, but keeping all your text readable is essential to maintain integrity. When you have to make a choice between the use of keywords and readability, prioritize the quality of your content, because it will help you in the long run.


Eric Wyatt is a technology expert and educator who enjoys exploring the best ways to achieve academic success and strong leadership skills. When he’s not helping students and educators, Eric enjoys writing and discovering innovative solutions. Follow Eric to make your learning fun and overcome academic challenges.