Everyone is staying a little more local this year and tech trends are responding in terms of local SEO growth. By locating and leveraging the SEO strategy to a specific audience around a business, brands are able to tap into the community conversation and build more personal relationships with the people who invest in them.
Agreement [Local] SEO strategy
A successful traditional SEO strategy starts with targeted keywords. SEO experts then write the rest
ent to encompass these results. The key here is to make sure that even though the keywords are incorporated into the pages, the content is strong enough to stand on its own and provide real information to users.
Not to mention that traditional SEO has a whole other aspect: technical SEO. But this is another story.
The main goal of traditional SEO strategies is to appear at the top of search engine results pages (SERPs). This is achieved through targeted keyword research and reinforced by in-depth writing, backlinks and more.
On the flip side, local SEO strategy, while technically a subset of general or global SEO, tends to be more abstract.
The goal of local SEO is to reach more local customers.
And because 80% of local searches are converted, it’s important to add a local search focus to your SEO strategy.
While the pillars of a successful SEO strategy remain the same when writing for local search, it’s important to broaden attention to a larger SERP anatomy.
SERPs are made up of a few key things: paid ads, snipits, organic search results, Google My Business (GMB), and map results.
Gaining ground at the local level
When designing a local SEO strategy, pay special attention to more non-traditional SERP elements like GMB profiles and map results. This is what generally promotes local results more than organic listings.
To ensure that your business appears in these areas when a user searches for branded or unbranded keywords and phrases relevant to your business, it is important to have an up-to-date GMB profile. This profile is linked to the results of the map.
The local SEO strategy includes:
- Creating a location-specific copy for your website that includes city or town names, addresses, contact details, etc.
- Research and capitalize on local keywords, not just global.
- Add relevant information to your website and profiles that make it easy for customers to find the business.
- Engage in local conversations either through reviews on various platforms or through social media.
- Make local connections with other online businesses to gain backlinks.
Stay in touch with your community
While the textbook SEO strategy aims to help your brand, business, and website gain traction nationally or globally, the local SEO strategy with these five core actions will help your business engage with it. its local customers and to stay strong.
Now is the time to take a look at local SEO as a the market is still relatively small. But as the global trend shifts towards local and community-centric businesses, local SEO is only expected to gain popularity and importance for brands and their digital marketing strategies.