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Web Content, Search Portals, SEO Services and Social Media Market – Opportunities and Strategies – Global Forecast to 2023

Business Research Company Web Content, Search Portals, SEO Services and Social Media Market – Opportunities and Strategies – Global Forecast to 2023

LONDON, GREATER LONDON, UK, December 18, 2020 / – In June, Apple announced a privacy change that will be implemented in 2021 – a change that will allow the user to decide whether would like to be tracked for personalized announcements. Facebook strongly opposes this, saying it would seriously harm small businesses that advertise on their platform. It would also directly harm Facebook’s revenue stream from personalized advertising, adding major value to the business. This can be seen in our data, which indicates that web content, search portals, SEO services, and the social media marketplace consist of the revenue generated from sales of advertising, subscriptions, and consulting services by entities. . The global web content, search portals and social media market is expected to grow from $ 384.6 billion in 2019 to $ 424.5 billion in 2020 at a compound annual growth rate (CAGR) of 10.4% . The weak growth is mainly due to the economic slowdown in the countries due to the COVID-19 epidemic and the measures to contain it. The market is then expected to recover and grow at a 21% CAGR from 2021 and reach $ 731.8 billion in 2023.

Apple is defending consumers’ privacy rights and Facebook is taking a stand as the spokesperson for small businesses that would be affected by this privacy change. Businesses that use Facebook as a platform to market their product or service depend on data tracking for audience targeting, the exact factor Apple aims to “pull out” to protect the fundamental rights of their users. The company only plans to add an option for the customer to decide whether they want to allow tracking, but Facebook is trying to challenge this announcement by speaking in terms of the impact on small businesses.

According to the data on the global market model, many users and non-users of social networks such as Facebook are concerned about the privacy of the information they provide to these companies, which is expected to hamper the growth of web content, search portals, SEO. services and social media market during the forecast period. Concerns include intellectual property infringement, censorship, trolling, fake news and inappropriate content, as well as difficulties in removing content once posted to sites. Facebook has already been part of a data scandal, where the data of about 87 million people has been made available to the policy advisory and strategic communications firm, Cambridge Analytica, due to factors such as inadequate protection of data. data against companies engaging in data collection and no monitoring of developers by Facebook. These privacy concerns reduce the potential growth of social networking sites, thereby reducing market revenue.

Apple just wants to give its users a choice in this matter without requiring Facebook to change anything in its approach to targeted advertising. Much of the advertising budgets have shifted from newspapers and billboards to the Internet. Businesses and product manufacturers use digital advertising to create or maintain branding and to market products and services to consumers. Forms of electronic advertising include viral marketing, web marketing, and digital audio advertising. According to the Interactive Advertising Bureau (IAB), in 2017, mobile video ads grew 65% from 2016 to reach a value of $ 2.6 billion. The growth of the electronic advertising industry is the main source of revenue for the web content, search portals, SEO services and social media market.

About the global market model
The Global Market Model is the world’s most comprehensive database of integrated market information available. The ten year forecast of the global market model is updated in real time to reflect the latest market realities, which is a huge advantage over static reporting based platforms.

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