On 90% of online experiences start with search engines like Google, Yahoo, and Bing. Google alone has over 70% of the search engine market. In fact, over a billion people use Google every month.
When someone searches for your product, service, or business, your web content may appear. However, it is not enough to follow the same format every time you post. Instead, mix it up by sharing different types of SEO content this year!
Confused about what content formats to use when developing your SEO campaign? Here are a few types of killer content to keep in mind.
Adding these content formats to your marketing strategy can help you expand your reach. You can drive more traffic to your website and boost your business.
Learn more with this guide on the different types of SEO content today!
1. Evergreen content
Evergreen content can stand the test of time. These messages are independent of current events.
News articles, on the other hand, can go out of date within a week or a month.
2. Short and long articles
As you experiment with different types of SEO content this year, consider the length of each post. For example, you can create short and long content.
Short messages are generally less than 1,500 words. You can use shorthand content to rank for low competition keywords. These messages are often more specific too.
However, avoid adding content to your posts when writing content longer than 1,500 words. Instead, make sure your blog posts are detailed and useful.
Google bots will see that you offer an in-depth discussion covering a single keyword.
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The video quickly becomes the form number one of media used in content marketing strategies. They’ve already overtaken blogging and infographics. In fact, videos now get 50 times more organic rankings than plain text results.
Consider adding video content to your innovative marketing strategy this year. If you do, plan to write transcripts for each video. Adding transcripts to your posts can also benefit your SEO rankings.
Video content can help you rank for Featured Snippets. Featured snippets appear at the top of search engine results pages. As a result, more people might start seeing your content.
4. Multi-page guides
You can also add multi-page guides to your smart marketing strategy. Multi-page guides can help you link readers to different articles. You can cover smaller subtopics within an overall category.
Sending readers to other pages on your website can increase their stay time, which can improve your rankings.
5. Opinion leadership
You can use thought leadership publications to show consumers that you are an expert in your field. Demonstrating your experience and expertise can help build brand confidence.
As a result, consumers might feel more inclined to trust you for help.
Rank Up: 5 Types of SEO Content for Online Success
Adding these forms of killer content to your innovative marketing strategy could give your business a boost. Experiment with these types of SEO content this year. As your ranking improves, you can reach more customers online.
Start blogging with these types of killer SEO content today!
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