The first page of Google harvests 95% of traffic. So when we say needwe think so: your brand needs SEO and that’s what puts you ahead of the competition.
But what is SEO content? That’s what we’re here to break down.
What is SEO Content?
Search Engine Optimization (SEO) is the process of optimizing your online presence. The goal?
To drive more traffic to your website and keep it. Traffic that stays around converts. And conversion means sales – and sales mean repeat customers.
The world of SEO is a world that focuses on search engines which are the virtual highway of the internet. Content – and content marketing – is the secret weapon used by brands around the world to pursue their SEO ambitions.
How SEO Content Boosts Your Brand
How do you use SEO content? When we say “content” we are really talking about everything on your web page. Your product showcases, about us, and your blog are all types of content.
Google and lesser search engines are constantly combing your website for quality, readable and informative content. And they (or their algorithms) decide who appears first in a given search.
And it’s no secret that high ranking is the make-it-or-break-it of online commerce. How often do you end up on page two or a Google search?
SEO helps you rank
How does SEO help you rank in search?
A major element is the placement of professional keywords. Almost every blog you’ll come across is meant to educate a reader, keep them there when they’re done reading, and keep them coming back in the future.
Keywords are what search engines use to understand what is going on inside a web page. Keywords are often the kind of things users plug into Google when searching for something.
But it is more than that.
Search engines also penalize sites that make mistakes. Content that is not backed up by sources, is poorly formatted, or is general, rambling gibberish, is not rated.
The proof is in the pudding, and you can find a fantastic case study and breakdown of the power of SEO in this post.
On-Page vs. Off-Page SEO
SEO happens outside of your own website, as well as on it.
Link building is the most important aspect of off-page SEO. It is partly achieved through a strong social media presence (Instagram, Facebook, etc.) and partly through guest posts.
Guest posting on other websites is a win-win. The host gets free content and the poster can post an article that links to their own webpage.
And backlinking goes further than that.
The holy grail of SEO — the reason marketers create SEO content — is a catalog of regular, professionally written content that becomes endemic to its niche. It’s so good than other brands and websites link to this one as a reliable source.
It’s the brands that stick with it the longest and hire the best writers that end up becoming the authoritative sources of information for everyone. other is linked to while writing their own posts.
Elevate your brand with SEO
Now that you understand what SEO content is, it’s time to start SEO for your business successfully. You’ll probably want to outsource to a professional team that knows what they’re doing, but that doesn’t mean you can’t try it yourself.
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