Seo strategy

Why is your SEO strategy still important? She evolves

I will start by saying that SEO is NOT dead. He’s never been dead and it doesn’t look like he’s going to die anytime soon. With many social networks; Twitter, YouTube and Pinterest, improving their search engines, it shows that search engine optimization is still important, it is only evolving.

Yes there is rooms of an SEO strategy that is dead, such as:

  • Keyword filler
  • buy links
  • duplicate websites on different domains
  • optimize content for ranking only
  • and many more black hat stuff

However, many parts of an SEO strategy are still the same, but have just evolved based on how people use search engines today.

What is SEO?

Before we start talking about the importance of SEO, let’s go back to the basics and break down what SEO means. SEO means, Sresearch Eengine Ooptimizationit is a methodology of strategies, techniques, and tactics used to increase website traffic that is achieved through high rankings in a search engine’s search results page (SERP).

These strategies and techniques include:

  • Keyword research
  • On-page optimization: keywords in headers, copy, image alt tags
  • Meta Description
  • Content Marketing Strategy
  • Link building (internal and external)

The goals of SEO are to ensure that your business website appears on the first page of the SERPs so that you can benefit from organic search traffic. This type of traffic benefits your business because you get visitors to your site for free. These visitors are also of higher quality because if your site answers their search query, they are more likely to convert and make a purchase on your site.

Why is SEO still important?

An online marketer’s strategy is constantly changing, but something that’s ever-present is SEO. Although many have claimed that SEO is dead, as I said earlier it is not dead, it has just undergone changes and evolved to give people a better user experience. To show you that SEO is still important, here are some reasons why your marketing strategy still needs SEO.

Content marketing is going nowhere

People are constantly hungry for content, which puts pressure on marketers to ensure they deliver valuable content to their audience. But, with the content landscape being too crowded, the only way to ensure that your content is presented to the right people is to ensure that your content has an SEO strategy.

Unlike any other form of marketing, content marketing continues to pay long-term dividends. If your content marketing strategy includes SEO, you will see that creating search engine optimized content will not have an expiration date. Search engines will regularly generate traffic if you manage to rank your website or web page in the top 5. For example, if you buy radio ad space, that ad has an expiration date. Where search engine optimized content will continue to serve you new and returning visitors for as long as that webpage is alive.

Twitter recently launched its new search engine

Advanced search

End of 2014, Launch of Twitter its new, more advanced search engine. This powerful new search engine allows Twitter users to search for tweets sent on the service since 2006. But why is this important for your SEO strategy?

With millions of tweets being sent every day, you need to make sure your tweets are optimized for Twitter’s search engine. This means that you should use relevant hashtags and include relevant keywords or phrases in your tweets, so that your tweet appears in people’s search queries.

Pinterest guided search offers new opportunities for pinners

Pinterest Guided Search has improved the way businesses use Pinterest. Gone are the days of hoping your pins would get repinned and waiting for people to make a purchase on your site because they found your Pinterest board. Guided search is easy on the eyes because it’s image-based and a fun way to help you discover inspiration.

With over 500,000 business pages and over 70 million users and 30% of North American online consumers buying a product after seeing it on Pinterest, it’s important to make sure your pins are optimized for guided search. By using your SEO strategies for your Pins, such as: optimizing for keywords, using appropriate tags, and optimizing your descriptions, you will benefit from being found in Pinterest Guided Search.

YouTube’s search engine is the second most used search engine

YouTube processes more than 3 billion searches per month and is a bigger search engine than; Bing, Yahoo, Ask and AOL combined. This means that if you use YouTube to market your business, your SEO strategy should also include YouTube. The opportunities are endless with YouTube and simple SEO techniques like: keyword research, keywords in title, description, tagging and proper video promotion can help your video get found in the engine YouTube search.

People are doing more searches on their cell phones

Global Users

Mobile usage has overtaken desktop usage this year, which means marketers need to ensure that their website is not only mobile-optimized, but that their websites are mobile-readable. With more and more mobile users using their mobile phones to search for answers to pressing questions, it’s no surprise that the use of mobile search is on the rise.

This does not only include search on mobile web browsers, but also searches on the App Store. Which means your apps should be optimized for searches on the App Store, this includes using keywords in your description as well as your title.

Paid search marketing is getting too expensive for small businesses

Search engine marketing includes SEO and paid search marketing, which involves spending money on search engine ads to ensure you are placed at the top of the search engine page. For many small businesses, paid search marketing isn’t even an option due to the amount of money it costs to show up for competitive keywords. This is why SEO is important for small businesses because it allows their website to appear in search engines at very little cost (you still have to pay someone to do your SEO).

61% of consumers use search engines when making a purchase decision

A report of Econsultancy shows that 61% of consumers use search engines to make a purchasing decision. Think about your own shopping habits, when you are online about to make an online purchase, do you call the store if you have a question?

Or do you go to Google and search for reviews or videos to learn more about the product you are about to purchase? If you want to increase purchases on your site, make sure you can be found, have great reviews online, and help your customers make their buying decision easier.

SEO always brings more traffic to your blog than social networks

Have you checked your Google Analytics lately? If you break down the different marketing channels that drive traffic to your blog, you’ll probably be surprised to see that organic search traffic outpaces first-party and organic social media traffic.

seo-strategy

As you can see in the graph below, according to data collected by Driver, organic search attracts more visitors and these visitors are 2x more likely to be highly engaged and visit 5+ pages more than other channels. Where social media has the highest bounce rate of any marketing channel.

To conclude

Ultimately, the Internet is about giving people the ability to connect, learn, and be found. As the internet matures, so do search engines, which means your SEO strategy will continue to evolve and SEO will always matter. As long as you rely on people to be able to find you in search queries, you will still need SEO strategies to market your business on the internet.

Do you know of any other reasons why SEO is still important? We’d love to hear them in the comments below.