It’s no secret – fresh and engaging content is the cornerstone of any successful website. It generates traffic, promotes conversions and provides searchable material that Google and other search engines can analyze and evaluate. Without a constant flow of new content, the internet would be virtually paralyzed. However, creating new and engaging content takes time and effort, and SEOs and webmasters are constantly looking for new ways to bring rich content to their sites.
User-generated content (UGC) provides a solution to the continuous search for new content. UGC not only provides a steady stream of rich, searchable content for any given website, but it also helps keep webmasters and SEOs informed of the trending topics that their customer base finds most interesting. But what is user-generated content and how can it play a role in your SEO strategy?
What do we mean by user-generated content?
User-generated content is, simply put, any content created and submitted by visitors to your website. That’s user engagement! It could be a blog guest, product review, uploaded image, social media updates or five more ideas as discussed on Moz. We see user-generated content every day, especially on e-commerce sites, and we tend to take it for granted. But UGC can actually play an important role in SEO campaigns.
UGC provides unique content for your website
Search engines thrive on a steady stream of unique, searchable content. This can be especially problematic for e-commerce sites whose product descriptions are likely to be boilerplate text blocks provided by the manufacturer. These product descriptions are, for the most part, identical across a number of different online retailers and are a clear violation of Google Panda Update. This gives search engine crawlers very little material to work with when crawling a website looking for information to incorporate into their page ranking algorithms.
User-generated content, such as product reviews and customer testimonials, gives search engine crawlers the content they need to properly evaluate a website. Additionally, this user-generated content tells the search engine that your site is active and provides a valuable service to online customers. This factor alone can differentiate your website from sites that may not be open to user feedback, reviews, and testimonials.
UGC is a great source of long-tail keywords
Allowing your site visitors to leave comments, post reviews, upload images, and participate in forum discussions gives you the ability to see exactly how consumers are talking about your products and services. This can be invaluable when researching keywords and phrases for your SEO Strategy. By looking at the language used by your customers and the phrases that repeat themselves across a number of different posts, you’ll be able to identify new long-tail keywords that will be invaluable in your on-page optimization strategies.
UGC as a source for your own content
One of the biggest challenges webmasters and SEOs face is creating their own unique content feed for their websites. User-generated content is a great source of blog topics. By monitoring UGC on your websites, you can get a good idea of what your customer base is talking about, questions they may have about your products and services, and related concerns they may have with your industry. general. This is a rich source of information that can be leveraged for blog topics that will be timely and meet the specific interests of your customer base.
UGC allows you to interact with your customers
This is another area that is particularly important for e-commerce sites. Enabling reviews, testimonials, and customer forums can be a great way to generate content for your site, but they need to be monitored closely. If a customer has a problem with your service or a complaint about a product, other customers will judge you based on how you handle the complaint. So be quick and courteous in your responses. It’s also important to use a strong spam filter on your site to avoid being inundated with spammy content. Search engines hate spam as much as potential customers do, and you want to minimize its occurrence as much as possible.
Advanced UGC and Tips to Really Shine
If you really think about it, every major platform is based on UGC. This includes everything from blogging sites, like B2C, to major social sites like Twitter and Instagram. That’s all user-generated content!
So how can you implement UGC on your website? Some examples are:
- Promote your products through different channels (social media, email, etc.) with the aim of showing your opinion. This will inevitably create momentum to get even more reviews.
- Create a type of widget that users can embed on their website to get “ratings” or other types of user feedback. It’s easy to find and many sites offer widgets (ie Zillow).
- Amplify your content across different channels and start a conversation. Then push the conversation back to the comments section of your blog.
Search engines thrive on a steady stream of unique content, but it can be difficult for SEOs and webmasters to continually meet this need. User-generated content is a way to produce a steady stream of unique content, making your website more appealing to customers and search engine crawlers. Opening your website to user-generated content will not only aid your SEO strategy, but will ultimately help you better connect with your site visitors, build brand loyalty and success. in line.