If you are running a business or planning to do so, let’s be clear from the start: SEO is your best friend. There is hardly anything like it on the web that can help your business connect with its customers online.
Consider this: In New Hampshire, 87.7% of households have a broadband Internet subscription. When you think of the possibility for potential customers to find your business through the Internet, it becomes overwhelming.
Invest in a property NH SEO agency, in this case, would be tantamount to having your store in a prime location in the neighborhood. This will mean more visibility, and more visibility will mean more footfall. But that’s just the tip of the iceberg.
SEO can take your business to new heights in terms of:
Your business is a brand whether you like it or not. The more people know about your brand’s name, product and services, the greater the brand awareness.
Your customers will immediately remember your products and services by your brand logo and colors if they know your brand.
Like branding, logo, and color scheme, the keywords a brand uses to define itself also play a vital role in its brand building efforts.
A good SEO agency would use these keywords on all online content and help connect your customers better with your brand.
Complement marketing strategies
Most marketing strategies combine different avenues of media to reach potential customers in order to achieve the desired result. The objective may be to publicize the launch of a new product or service, customer loyalty, brand awareness, etc.
SEO practices can be combined with other outreach measures such as public relations, paid advertising, social media management, etc. to increase website traffic and achieve better results. For example, a combination of SEO optimization and paid advertising showed a more than 50% increase in website traffic.
A good SEO service will provide better content and quality, credible backlinks to your website. These will help establish your website as a credible source in the eyes of search engines like Google, Bing, Yahoo, etc.
Good quality content in your field of activity will drive potential customers to your website with informative and valuable articles and other related resources. These resources will answer or help your potential customers to solve certain problems, which in turn will increase the credibility of your brand.
Local SEO = Increased engagement and conversion rates
According to a recent survey, there are nearly 134,760 small businesses in New Hampshire, our case study. The competition to attract and retain the attention and loyalty of your customers is very high. Your business needs all the added benefits it can get.
People in your area or town are constantly on the lookout for the specific products and services that you have to offer. But the question is, are they able to find you? With local SEO, these customers will be able to spot you at the right time, bringing them to your doorstep. This will dramatically increase your conversion rates and sales.
Increased visibility of SERPs
The Search Engine Results Page (SERP) is the results page that appears after entering a query on a search engine like Google. Visibility of your business website on the first page for any query related to your business will be crucial in ensuring the success of all your SEO efforts.
A good SEO agency will help you position yourself on the first page of the SERPs. This is important because first page results get almost 70% of all clicks. If you are on the first page, preferably in the first three results, there is a good chance that your website will experience a huge increase in traffic and sales.