Seo strategy

Will guest posting still be a good SEO strategy in 2023?

Hi hackers,

Guest posting! I don’t think that’s a new term for you. However, let me tell you, this is a decade-old phrase.

When a writing enthusiast writes blogs for websites other than their own, this process is called guest blogging or guest posting. Because the author is a guest for other people’s websites.

But, as the world evolved, human intelligence evolved and brands started using this strategy to rank higher on search engines.

Let me show you a clear picture of how guest posting has been helping SEO for decades. In this article, you’ll also learn about the future of guest posting.

Your popularity is measured by the number of people who know you. For example, actors are more popular because a lot of people know them and talk about them. Upon learning this, Google, at first, launched its “PageRank” algorithm, which ranked websites based on the number of websites that spoke or linked to your website.

Links from guest posts that link back to your site are called “backlinks” in the SEO industry. It subsequently became one of the most significant aspects of the rankings. Now that you know what guest posting is, you can understand the important role it plays in increasing a website’s backlink profile and, by extension, its search engine rankings. Companies have been using this technique for quite some time now.

But, as we know, search engines frequently change their algorithm to give users the best search results. They integrate AI, ML, NLP and many technologies to find the value of a website for readers. So, the big question is, will guest posting still be worth it in the years to come?

Please read carefully; I answered it below. Before we go any further, let’s understand the basics of guest blogging.

The modern definition of guest posting

When a writer writes content for another person’s website or blog with the consent of the website owner, it’s called guest posting. A guest writer writes content based on the niche of the target website. Every website has its audience that wants niche-specific content that they like to read. Thus, the guest author writes according to the mentioned niche.

For example, if you have a marketing blog, you can write a guest post for a website that specializes in marketing-related topics such as social media marketing, advertising, etc. After writing the content, the author can add a link to their website. , which will create a supportive signal in the eyes of search engines.

Besides link building, guest blogging is also an effective way to connect with other bloggers and site owners, which can help you build your brand’s visibility and exposure online. Guest posts expose your work to a new and wider audience, which can help grow your brand’s blog or website.

More reasons to guest blog

Guest blogging has many benefits. I have mentioned five below:

  1. Improve your network of collaborators

Guest posting will always benefit your network of authors and site owners. You can make your product launch reach a wider audience, boost an event, or do many other things. Guest posting simplifies the process of building networks and relationships. Networking helps in finding long-term partnerships, opportunities and influencers.

  1. Improve your social media presence

Guest blogging increases the number of times your content is shared on social media. When you contribute to a reputable blog, you allow them to vouch for your brand. They allow you to connect your social media accounts when you join the team. As a result, it makes your social media account more accessible, reliable and attractive.

  1. Boosts your backlink profile

Guest posting helps boost your backlink profile. Guest posts usually allow contributors to leave a link to their website. This is extremely beneficial for your SEO. Search engines can easily access these backlinks. To build relevance, remember to target websites in their niche.

  1. Improve online authority

During this global pandemic, authority is paramount in online marketing. It’s about persuading your regular customers to pay for their readings. Therefore, ask them to subscribe to your blogs and website posts.

Writing for other companies allows you to demonstrate your credibility. Thus, your audience will gain confidence in you and start paying for your articles.

  1. Immediate traffic

Contributing to other websites generates public interest. You should expect a lot of traffic from guest blogging if you are a good writer with lots of quality articles.

Where to Look for Guest Blogging Opportunities

You can find these opportunities in different ways. In the following sections of this article, I will list and explain four of the most popular strategies for locating prospects and persuading them to let you post your content on their website. Let the party begin:

  1. Standard Google search

This strategy is based on using the power of search engines to your advantage. The rules are simple: keep combining the right keywords until you’ve exhausted all relevant queries.

For example, if you want to find sites where you can post SEO-related content, your first step should be to Google phrases such as “SEO write for us,” “SEO guest blogging,” or “Guidelines for SEO.” SEO writers”.

  1. Competitors’ backlinks

Strong competitors allow you to study their work and replicate their effective methods, especially if you are looking for new ways to improve your SEO and link building strategies.

Many backlink analysis tools can help you see the number and type of links pointing to the web addresses of specific key players. This will give you enough valuable information about a list of blogs and domains where you can publish your content to see a noticeable improvement in your rankings.

  1. Reverse Image Search

Another technique that relies heavily on spying on your competitors. This strategy is based on locating people in your niche or market who frequently use guest blogging to generate high-quality backlinks for their websites.

The procedure is as follows:

  • Find your target, copy their photo link and paste it into Google’s reverse image search:
  • After that, the engine will give you an impressive list of sites where that specific person’s photo has been posted. This list will give you enough information to create your guest blogging strategy by simply following in your prospect’s footsteps.
  1. HARO

HARO, or Help a Reporter Out, is a growing community that brings together experts from various industries. It now has more than 800,000 sources and 55,000 journalists and content creators.

What’s the attraction? It’s a great ally for finding guest posting opportunities, connecting you with relevant knowledge leaders, and anyone can join for free.

Plus, it can amplify your PR efforts and help you more effectively test your business or personal brand in the market.

So what’s the best way to maximize the potential of the HARO platform?

  • You must first register on the platform. After registering, you will be prompted to select an area of ​​interest. Once you are done setting everything up, HARO will start sending you relevant emails based on the information you provided.
  • Each email will include the latest list of topics on which you can pitch your solution and apply to contribute your expertise.

Although HARO is a fantastic tool, you should be aware of the high level of competition. Many well-known experts are active on the platform as contributors and content creators, giving them an edge over the smaller fish in the industry.

What is the key to standing out? Be creative with your questions, try to approach an issue from a different angle, and ask for something intriguing and unique.

To sum up

We can say that guest posting is still a viable SEO strategy that can help your website rank and drive traffic. However, keep in mind that quality always trumps quantity. So, focus on writing high-quality, keyword-optimized guest posts that offer readers something unique.

What are you waiting for if you haven’t started posting guests yet? There’s no better time to start than now.

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